Posts by Trupti

Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum. You can connect with Trupti on LinkedIn.

Customer Experience

10 Ways to Increase Online Sales

Discover the best practices for boosting virtual sales with these tips.

Bitly Products

5 Ways to Leverage City-level Data in Bitly

For marketers, location data can offer crucial insight into how to engage their target audiences.

Bitly News

Supporting Businesses & Service Providers During COVID-19

COVID-19 has disrupted “business as usual” around the world. At Bitly, employees from each of our offices have transitioned to remote work. As we learn to adapt to a new…

Bitly News

Introducing a New & Improved User Invite Flow

Account admins can now manage users inside of enterprise accounts with greater ease.

Mobile

How AC Lens Used Bitly Mobile Deep Links to See a 106% Higher Conversion Rate

Back in 1995, when the internet wasn’t even mainstream yet, Dr. Peter Clarkson had a revolutionary idea. He was convinced that the new and unorthodox platform might just be the…

Digital Marketing

How Marketers Can Get Organized and Be 397% More Likely to Succeed

A study shows that digital marketers are 397% more likely to succeed when organized. Ben Sailer of CoSchedule shares his top organizational tips for marketing teams.

Social Media

3 Ways Social Media Marketers Use Bitly Beyond Link Shortening

Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…

Digital Marketing

7 Ways Brands Can Use Bitly to Strengthen the Customer Journey

Here are 7 ways branded links can support the customer journey.