Posts by Trupti

Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum. You can connect with Trupti on LinkedIn.
Read article: WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More
Mobile

WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More

Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…

Read article: Bitly’s Mobile Optimizer: Building Seamless Mobile Experiences
Bitly Products

Bitly’s Mobile Optimizer: Building Seamless Mobile Experiences

By almost every metric mobile is king, so it’s no surprise Apple and Google have both made recent plays to radically streamline their mobile experiences. Yet these updates also tighten…

Digital Marketing

How Pokemon Go + Backlinking Helped One Company Strike Gold

Sometimes in business, a company strikes gold. This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game…

Read article: You Won’t Believe What Facebook Is Doing To Clickbait
Digital Marketing

You Won’t Believe What Facebook Is Doing To Clickbait

With Facebook cracking down on clickbait titles, it's important to be aware of its new guidelines.

Read article: Customer Experience & the Link Management Platform
URL Shortening

Customer Experience & the Link Management Platform

Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…

Read article: How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
Influencer Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…

Read article: [SLIDES] How to Build a Content Marketing Program
Digital Marketing

[SLIDES] How to Build a Content Marketing Program

If you want to drive business, traffic, and brand awareness, a great content program helps you get there.

Read article: How PR Teams Can Use Bitly to Show Results
Bitly Products

How PR Teams Can Use Bitly to Show Results

PR has PR problems. In an age of data-driven marketing, agencies and in-house teams can have a tough time convincing CMOs that press releases, bylines, influencers, and other tactics are…

Read article: [EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
Influencer Marketing

[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM

Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…