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Social Media
Social Media
Understanding the Twitter Algorithm: An Essential Guide
Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key…
Influencer Marketing
A Guide to Creating a Great Influencer Marketing Strategy
42% of marketers have an “always-on” influencer strategy. Learn how to plan and manage one effectively.
Social Media
5 Easy Ways to Build Brand Awareness Using Social Media
Learn how to build your brand on social to reap some big benefits.
Social Media
3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…
Social Media
The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)
A handful of social media influencers recently noticed that Burger King’s official Twitter account was “liking” their old tweets. And not just tweets from a few weeks ago—really old ones…
Social Media
How to Create a Social Media Strategy: 9 Simple Steps
This article was originally published on December 21, 2018 and was update on November 2, 2020. The days where social media was seen as merely an add-on or “nice to…
Social Media
How A Record Producer Gets 200,000 Impressions on Twitter Every Week
Vince Valholla, Chairman/CEO of Valholla Entertainment, has been championing for social media marketing ever since the early days of MySpace. Valholla Entertainment was one of the first independent music companies…
Social Media
How Top Food Brands Create Drool-Worthy Instagram Accounts
You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it…
Social Media
Oh Snap, Snapchat Cashes In With Snapchat Partners
Snapchat is making moves. Major moves from Snapchat ensure that while its content might disappear, the platform is far from vanishing. Snapchat Partners, an API (application programming interface) that makes…
