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Customer Experience

Apple Kills Open Rate Metrics – Focus on Link Analytics Instead

Apple has positioned itself at the forefront of consumer privacy over the years. The company can always be relied upon to deploy new tweaks and improvements with data protection in…

Customer Experience

Simplifying Your Bitly Experience: Filtering and Settings

Bitly brings the power and simplicity of links to your fingertips. With a tap or click of a link, you can connect your audience to a universe of content.  When…

Social Media

Understanding the Twitter Algorithm: An Essential Guide

Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key…

Digital Marketing

Top Ways to Leverage the Bitly Free Plan

Who says that links need to be long and complex? With as much time and attention to detail as digital marketers and creators put into their creative materials, shouldn’t there…

Digital Marketing

Get started with Link Shortening

Link shortening, two words that either make you feel that is a super simple process or will have you scratching your head. It’s probably not a term you’re familiar with…

URL Shortening

Personal URLs: Why You Need One

With so many brands vying for people’s attention, it can be difficult to stand out from the crowd. Adding a personalized URL to your website is one of the easiest…

URL Shortening

Link Tracking Explained

Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to…

QR Codes

QR Codes: How the Pandemic Brought Them Back to Life

If you’re a business that serves people face-to-face (normally), you’ve likely had to change the way you serve your customers due to the COVID-19 pandemic rearing its ugly head.  Well,…

Bitly Products

15 Clever Ways to Use Bitly QR Codes

When it comes to communication, simple is best. That’s what makes a QR Code such an impactful tool, especially when trying to provide your customers with contactless ways to engage…

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