The mobile ecosystem can seem to change overnight. Just when you think you’ve perfected the mobile experience for your customers, an iOS, Android or Facebook update throws a wrench into…
Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…
By almost every metric mobile is king, so it’s no surprise Apple and Google have both made recent plays to radically streamline their mobile experiences. Yet these updates also tighten…
Sometimes in business, a company strikes gold. This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game…
With Facebook cracking down on clickbait titles, it's important to be aware of its new guidelines.
Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…
If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…
![Read article: [SLIDES] How to Build a Content Marketing Program](https://mkt-blog-dev.bitly.net/blog/wp-content/uploads/2017/04/building-joy-planning-plans-800x450.jpg)
If you want to drive business, traffic, and brand awareness, a great content program helps you get there.
PR has PR problems. In an age of data-driven marketing, agencies and in-house teams can have a tough time convincing CMOs that press releases, bylines, influencers, and other tactics are…
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
